NS Home Shopping Launches Omega-3 Exclusively with 74-Year-Old Goryeo Eundan

NPB Products... Enhanced Functionality, Lower Price
4 Functionalities Approved by MFDS

[Asia Economy Reporter Cha Min-young] NS Home Shopping is partnering with Koryo Eundan, a health functional food specialist with a 74-year tradition, to exclusively launch 'rTG Red Omega-3 Max.'

NS Home Shopping announced on the 28th that it will first introduce 'rTG Red Omega-3 Max,' jointly planned with Koryo Eundan, on its broadcast at 11:35 AM on the 30th. This is an NPB (National Private Brand) product, where NPB refers to products exclusively supplied by a specific manufacturer to a specific retailer. It offers both functionality and price competitiveness.

This rTG Red Omega-3 Max has been recognized by the Ministry of Food and Drug Safety for four functionalities: memory improvement, blood circulation improvement, blood triglyceride improvement, and relief of dry eyes. Omega-3 is an essential nutrient for our body but is not produced internally and must be ingested externally. Omega-3 is classified into TG type, EE type, and rTG type during the refining process, and rTG Omega-3 (EPA+DHA), which has a molecular structure close to its natural form while increasing purity and content, is an important criterion for selection due to its higher absorption rate in the body.

rTG Red Omega-3 Max contains 900mg of rTG Omega-3, the highest content among omega-3 products sold on TV home shopping. It uses the highest grade and purity raw materials from Golden Omega's rTG Omega-3, which holds two world patents for technology that increases purity and minimizes impurities, based on fish oil certified with the highest 5-star rating by the International Fish Oil Standards (IFOS) program. Additionally, it contains soybean lecithin known as a phospholipid component forming cell membranes, astaxanthin-rich Haematococcus that helps eye health, and vitamin E necessary to protect cells from harmful oxygen as sub-ingredients.

Meanwhile, the product can be pre-ordered on NS Mall starting today (the 28th). The price is 219,000 KRW for a 12-month supply, and with a 10,000 KRW discount for lump-sum payment, a 10,000 KRW discount for automatic orders, and a 10% discount for app orders, it can be purchased for 170,100 KRW. As an event, 100 customers who purchase 'Koryo Eundan Vitamin C 1000' will be selected by lottery to receive it as a prize.

Hwang Kyung-mi, PM of NS Home Shopping's Future Strategy Office, said, "We have launched a product with excellent raw materials, superior functionality, and price competitiveness in partnership with Koryo Eundan, a health functional food specialist with a 74-year tradition. We hope that through this opportunity, you will properly understand the essential omega-3 for our body and take care of both vascular and brain health at once with rTG Red Omega-3 Max."