[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company is strengthening customer experience by launching the 'Hyundai Heritage' program, which offers test drives of the brand’s pioneering models, the Pony and Galloper.
On the 27th, Hyundai announced that it will hold the Heritage vehicle test drive program at Hyundai Motorstudio Goyang on this day and on the 3rd of next month.
First, the newly launched permanent Heritage vehicle test drive program at Hyundai Motorstudio Goyang, called 'Heritage Drive,' will operate Pony 2 Sedan, Grandeur (1st generation), and Coupe vehicles in its first phase starting today. In the second phase on the 3rd of next month, Pony 2 Pickup and Galloper vehicles will be added, providing a total of five vehicles for continuous taxi driving experience opportunities.
The Heritage Drive test drive program runs from Tuesday to Sunday, from 10 a.m. to 5 p.m., on a driving course of approximately 7.2 km centered around downtown Goyang City, with each ride taking about 60 minutes. Customers wishing to make a reservation for the test drive can do so through the themed test drive reservation page on the official Hyundai Motorstudio Goyang website, and on-site reservations are also available.
Additionally, Hyundai will hold a special Heritage exhibition called 'Hyundai Heritage Week' at the L floor showcase of Hyundai Motorstudio Goyang for about two weeks from today until the 8th of next month.
The Hyundai Heritage Week special exhibition will display a total of five vehicles, including the country’s first unique model, the Pony, and Hyundai’s first sports utility vehicle (SUV), the Galloper. Heritage stories about these two models will be shown on a large media wall.
Furthermore, through the exhibited Pony and Sonata Hybrid vehicles, Hyundai will conduct customer events utilizing its digital key technology and offer Heritage goods as gifts, providing a variety of customer experience programs.
At the Hyundai Motorstudio Goyang 'Hyundai Heritage Week' event, models are taking commemorative photos with the Pony. Photo by Hyundai Motor Company
Moreover, the 8th edition of Hyundai’s Heritage-related talk show, 'Heritage Live,' will be held during Hyundai Heritage Week on the 7th of next month at Hyundai Motorstudio Goyang, followed by an event on the 13th at Hyundai Motorstudio Seoul. This live event will focus on the Pony and Galloper, and tickets can be purchased through the Hyundai Motorstudio Goyang website.
A Hyundai Motor Company official stated, "Through the Hyundai Heritage test drive program and special exhibition at Hyundai Motorstudio Goyang, we aim to convey the heritage of Hyundai’s challenges from the past to the present and future to our customers. We will continue to strive to provide diverse customer experiences, including expanding Heritage test drive vehicles through Hyundai Motorstudio in the future."
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