This Year, Searches for Comfortable Clothes on Shopping Apps Increased Up to 14 Times

Zigzag, Big Data Analysis of Searches from January to September

[Asia Economy Reporter Kim Cheol-hyun] Croquis.com (CEO Seo Jeong-hoon) announced on the 26th that an analysis of big search data from January to September this year on the women's shopping app 'Zigzag' revealed that searches related to 'homewear' and 'athleisure look' increased up to 14 times, indicating a continued trend of seeking comfortable clothing.

Due to the impact of the novel coronavirus infection (COVID-19), interest in athleisure looks suitable for exercising at home or hiking has increased. From January to September, the keyword search volume for 'exercise outfit set' within the Zigzag app surged 14 times (1337%) compared to the same period last year. During the same period, searches for 'training set' increased by 93%, while 'yoga wear' and 'sportswear' rose by 107% and 35%, respectively.

As time spent at home increased, 'home-stay' fashion also gained attention. The keyword with the largest surge in search volume was 'homewear one-piece dress,' which increased by 869% compared to the previous year. Searches for 'homewear' rose by 127%, 'pajamas' by 83%, 'sleepwear' by 46%, and 'nightgowns' by 40%, indicating growing interest in comfortable homewear.

With the expansion of remote work and the introduction of video conferencing, a trend emerged where searches related to tops increased more than those for bottoms. Since the beginning of this year, searches for the keyword 'tops' increased by 54% compared to the previous year, while searches for 'bottoms' increased by only 18%. Among tops, searches for easy-to-wear 'layered tees' increased by 120% year-on-year, and 'short-sleeve tees' rose by 57%. In contrast, searches for outerwear such as 'trench coats' and 'jackets' decreased by 32% and 17%, respectively. Among bottoms, except for comfortable styles like 'banding pants,' which increased by 69%, most showed a declining trend. Searches for 'one-piece dresses,' typically worn when going out, also decreased by 12%.

The accessories category was also affected by COVID-19. Searches for 'earrings,' which can be uncomfortable when worn with masks, decreased by 17% compared to last year, and searches for 'clip-on earrings' dropped by 42%. A Zigzag representative stated, "Recently, new search terms such as 'mask strap' have emerged, and changes have occurred in searches for existing fashion products, confirming that COVID-19 is influencing fashion trends. Zigzag, which holds a vast number of trendy fashion products, will continue to leverage the big search data collected monthly to provide optimized search results and personalized product recommendations."