Dong-A Pharmaceutical's 'Cellparex' Personalized Health Functional Food

Selection Based on Environment, Age, and Gender
Offering a Lineup of 15 Product Types

[Asia Economy Reporter Seo So-jeong] Recently, a trend toward customization is also sweeping the pharmaceutical industry. Dong-A Pharmaceutical's Selparex is a health functional food brand designed with segmentation to enable customized health management for adult men and women. It offers various products tailored to the consumer's living environment, age, and gender, allowing individuals to easily choose according to their personal health type.

This product contains essential nutrients such as vitamins, minerals, and amino acids for basic nutrition, metabolic nutrients for smooth metabolism and energy production, and antioxidant nutrients to protect cells from harmful oxygen species.

Selparex offers a lineup of 15 products, providing customers with a variety of options. The 15 products are divided into four types of multi-vitamin and mineral 'Essential' line segmented by age and gender, and 11 types of health functional foods in the 'Solution' line reflecting the health needs of adult men and women.

The four types of the Essential line consist of Essential for Men, Essential for Men 50+, Essential for Women, and Essential for Women 50+. These four Essential products contain 21 types of vitamins and minerals necessary for men, middle-aged men, women, and middle-aged women.

The 11 types of the Solution line include products for the intestines, eyes, liver, blood circulation improvement, stomach, joints, bones and teeth, immunity, skin, prostate, and Women's Day solution.

All Selparex products contain amino acids. Amino acids are components that make up protein, an essential nutrient, and a deficiency in protein can cause decreased concentration, weakened immunity, and muscle loss.

Recently, due to muscle loss from aging and dieting, the importance of protein and the need for amino acid intake have been gaining attention.

A Dong-A Pharmaceutical representative said, "Just as people complete their own lifestyle according to their preferences with self-wedding and self-interior, we developed Selparex so that health functional foods can also be chosen according to one's health condition."