Shinhan Bank Wins 'Project of the Year' at 2020 Asia-Pacific IDC DT Awards

[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 23rd that it won the ‘Project of the Year’ award in the Omni Experience Innovation category at the ‘2020 International Data Corporation (IDC) Digital Transformation Awards’ for its ‘R-Offering Platform Construction Project.’

Now in its fourth year, the ‘IDC Digital Transformation Awards’ is a program that selects the best digital leader companies in each field. It selects representative projects from 12 countries in the Asia-Pacific region and then chooses the ‘Asia-Pacific Project of the Year’ from among these selected projects.

Shinhan Bank was selected as the Project of the Year in the Omni Experience Innovation category in Korea for the ‘R-Offering Platform Construction Project’ and was ultimately chosen as the ‘Asia-Pacific Project of the Year,’ marking its second consecutive year of winning following last year’s award in the Information Vision category.

This project is a system that detects contact and transaction type information generated by customers through more than 20 face-to-face and non-face-to-face channels such as branches, call centers, mobile apps, and the internet, and delivers customized product and service recommendations and benefit information to each customer in real time. Additionally, it analyzes digital logs using process mining techniques and automates the detection of customer behavior patterns and situations as real-time sensing conditions, playing a role in transforming banking services into ‘real-time digital’ across the entire banking industry.

Meanwhile, this project reflects the ‘customer-centric’ management philosophy emphasized by President Jin Ok-dong after taking office, striving to align banking services with the customer’s perspective rather than the bank’s viewpoint.

Kim Cheol-gi, head of Shinhan Bank’s headquarters, said, “Shinhan Bank is making great efforts in the digital field to transform into a customer-centric data company that goes beyond finance,” adding, “We will continue to do our best in customer-centric management by combining big data technology with customer value.”