Promoting Dallisalda's Brand Value and Differentiated Benefits
Conducting Prize Giveaway and Membership-Exclusive Events
[Asia Economy Reporter Lim Hye-sun] ‘Dalli Salda,’ an organic specialty online mall operated by GS Retail, will officially launch on the 22nd.
Since the official release of its application on the 17th of last month, Dalli Salda has been preparing for this full launch by improving and optimizing its product lineup and systems based on customer feedback and data accumulated during about a month of beta service.
Reviewing sales from the 17th of last month to the 16th of this month, the best-selling products were Tteokjjini Busan-style Garaetteok Tteokbokki, Nenia Glutinous Barley Pancakes, Tteokjip Sonyeon Mugwort Garaetteok, Ardo Frozen Organic Vegetable Mix, and Animal Welfare Free-Range Fertile Eggs, in that order. This shows a high preference for trendy local brand foods that carry the stories of producers and their regions.
Accordingly, Dalli Salda expanded its product range by about 100 items, adding detailed categories for fresh products, convenience foods, and beverages to coincide with the official opening schedule. It also plans to continuously introduce various new brands throughout the year in categories such as beauty, health, and bottled water.
In this way, Dalli Salda intends to make multifaceted efforts to firmly establish itself as an online mall that strengthens wellness by pursuing sustainable value consumption and as a brand that aims for a healthy lifestyle overall.
To commemorate the grand opening, Dalli Salda has planned various promotions and prize events that will communicate the brand’s value and story while offering differentiated benefits.
From the 22nd, customers who make a single purchase of 30,000 KRW or more within a month will receive a lunch bag (limited to the first 4,000 customers), and those who make two purchases will receive a random prize. The random prizes include a Dyson air purifier (5 winners), Natural Brings accessory sets (10 winners), Brita water purifiers (100 winners), organic cosmetics sets (150 winners), and organic oral care kits (250 winners), all designed to support Dalli Salda customers’ organic lifestyles.
There will also be exclusive events for ‘Dalli Dream’ membership, available for 3,900 KRW per month. Through ‘Dalli Dream Deals,’ from the 22nd to November 5th, about 20 best-selling products will be offered at discounts of up to 67%. Additionally, for members who want to start a healthy diet, a cooking class called ‘Dalli’s Class’ will be held in collaboration with ‘Ppuri on the Plate,’ which researches natural food cooking.
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