Orion Launches 'Dr. You Drink Vitamin'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 22nd that it will launch ‘Dr. You Drink Vitamin,’ which allows consumers to meet 100% of the daily nutritional intake standards for seven types of vitamins by drinking just one bottle.

Orion chose ‘Vitamin’ as the second installment in its RTD (Ready-to-Drink) beverage series. Dr. You Drink Vitamin features 100% of the daily nutritional intake standards for seven vitamins?B1, B2, B3 (Niacin), B5 (Pantothenic Acid), B6, C, and E?all contained in a single bottle.

Vitamin B1 is necessary for carbohydrate and energy metabolism, B2 and B3 are involved in energy production within the body, and Vitamin C is essential for the formation and maintenance of connective tissue as well as iron absorption. Vitamin E is known to protect cells from harmful oxygen species through its antioxidant action. In addition to excellent nutrition, the drink contains 15% real mango, including mango puree and mango concentrate, to enhance the flavor. Priced at 2,000 KRW per bottle at convenience stores, it also offers great cost-effectiveness.

An Orion representative said, “Following the bar type, we continue to expand the healthy brand image of Dr. You with drinks. Along with Orion Jeju Yongamsu, we plan to develop the beverage business, including Dr. You Drink, as a growth engine for the group.”