Kwon Seong-moon, chairman of Tong Group, announced that Africadomi of Elevensquare is about to launch a new advertising marketing platform. The newly introduced platform, called the ‘Africadomi Advertising Service,’ will operate with a beta period until November 1 and will offer priority ad matching benefits after the official launch.
The Africadomi Advertising Service operates by broadcasting ads on live streaming screens conducted by influencers through an automatic matching system. By setting the broadcast category and adding an advertising URL overlay, revenue is generated through automatic ad matching. There are two types of ads: real-time ad banners and click ads, with an additional click ad sponsorship notification feature.
The real-time ad banner broadcasts banner images on the live streaming screen to promote brands or products to live viewers. The real-time click ad posts the ad banner currently broadcast on the live streaming screen onto the influencer’s personal ad panel. Advertisers can expect increased traffic to their websites and shopping malls through this. The click ad sponsorship notification displays a click alarm ad and message on the live streaming screen when viewers click on the banner exposed on the influencer’s personal ad panel.
The Africadomi Advertising Service is characterized by enhanced accessibility and convenience to allow even beginners to use it easily. It will also provide advertisers with a dedicated report page summarizing key points. The advertiser-exclusive report includes ad broadcasting and influencer analysis, broadcast distribution analysis, ad performance, and advertising cost analysis.
Elevensquare of Tong Group (Chairman Kwon Seong-moon) added that during the promotion period until November 30, a special benefit is available for advertisers who sign up, offering an additional 20% credit on the payment amount when charging cash after membership registration.
Chairman Kwon Seong-moon said, “We expect many influencers and advertisers to participate through the launch of this real-time advertising platform,” and added, “We plan to introduce various events for advertisers in the future.”
Meanwhile, Africadomi is a service that provides screen overlay functions helpful for live broadcasts. It supports six live streaming platforms, including Korea’s leading one-person broadcasting platform AfreecaTV, as well as YouTube, Twitch, Facebook, Naver TV, and Kakao TV. Since the launch of Elevensquare, a one-person broadcasting customized marketing platform, it has surpassed 300,000 subscribers and is recognized as a helper for broadcasting influencers.
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