[Asia Economy Reporter Seungjin Lee] Innocean Worldwide is entering the business-to-consumer (B2C) market, operating independently from product planning to research and development, marketing, sales, and customer service based on an online platform.
On the 19th, Innocean announced the launch of 'Saeang-ui Chamgyeon, OZYLAB,' a media commerce platform that handles curated products for a healthy workplace life.
This marks Innocean's first B2C business directly providing services to consumers. Utilizing the advertising company's unique creative capabilities, they plan to generate additional revenue by selling products tailored to customer needs and secure high-quality consumer behavior data through operating an e-commerce platform.
OZYLAB stands for Today (O), Now (Z), This Moment (Y), representing a laboratory that develops high-quality products for better workplace life and health for office workers. Innocean employees, who are content experts, directly participate in product planning and oversee marketing through to sales on this media commerce shopping platform.
Currently, OZYLAB offers more than 30 innovative products designed to alleviate daily inconveniences experienced by office workers and help them enjoy a more beneficial work life. Examples include the 'Ergonomic Bidirectional Neck Relaxer, Neck Healing,' a cervical stretching device co-developed with JD Traction, a specialized medical device manufacturer; a 'new-concept chair-mounted posture correction belt'; a 'stick-type powdered toothpaste that allows brushing without a toothbrush while on the move'; and a 'massage device designed as a silent cushion pillow that can be used without worrying about supervisors.'
In particular, the 'Ergonomic Bidirectional Neck Relaxer, Neck Healing' is a product that proved its idea and quality by reaching its funding goal within three hours of its September launch on Wadiz crowdfunding, and it is a popular item that sells out immediately upon restocking at OZYLAB.
Additionally, the new functional roll-on cosmetic 'Aegyo Roller' and cotton swab-type 'Aegyo Bong,' designed to create under-eye aegyo-sal, developed by Innocean and cosmetics manufacturer Chamzone NCW, have received enthusiastic responses from beta testers and are preparing for official release.
All products developed by Innocean are manufactured by companies recognized domestically and internationally for their related technologies, ensuring high quality. Furthermore, Innocean provides small and medium-sized enterprises with excellent technical skills support from product ideas to design, branding, marketing consulting, and assists with content production and media execution, creating a virtuous cycle synergy effect for mutual growth.
Beyond product sales, OZYLAB plans to leverage the advertising company's expertise to create engaging advertisements, snack videos, and cheerful workplace-targeted promotions, offering comfort and small joys to office workers through diverse media content.
An Innocean representative stated, “The media commerce business, combining advertising, content, and commerce, is an attractive venture where the advertising industry can demonstrate its capabilities in the digital transformation era. It will play an important role in generating differentiated analysis and solutions through securing high-quality data.” They added, “OZYLAB will grow into a platform that does not lose sight of the essence of commerce?‘good quality’?and provides comfort and smiles to many office workers and consumers.”
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