Daedong Industrial, 'Kaioti Germany Roadshow'... Tractors and More Exhibited

Targeting the European Market

Daedong Industrial has displayed agricultural machinery for a roadshow targeting the KayoTi dealer store and local customers located in Roesnitz, Saxony, Germany.

[Asia Economy Reporter Kim Daeseop] Daedong Industrial announced on the 19th that it conducted the 'Kioti Germany Roadshow' to target the European market.

The event was held from the 29th of last month to the 13th of this month, visiting Kioti dealer stores in various regions such as Roesnitz, Saxony, Germany, to introduce key products. Kioti is Daedong Industrial's overseas export brand.

During the Germany roadshow, tractors ranging from 20 to 100 horsepower, riding lawn mowers, and multipurpose carriers were loaded onto trailers and visited a total of eight excellent dealer branches over 15 days. Product presentations, test drives, and technical and service training were conducted.

Yoo Jang-young, head of Daedong Industrial's overseas sales division, said, "While marketing activities of global agricultural machinery brands in Europe have slowed down, Kioti proactively conducted a roadshow offering product test drives and experience opportunities. With about 700 participants, the response was enthusiastic, resulting in increased product engagement and brand power."