Consumer Click Response Increases Over 10 Times After Introduction of Real Fit Service (Real Fit)
Sexy Cookie, the styling lingerie brand of Good People, a specialized underwear company led by CEO Lee Jong-hyun, announced that its Real-Fit service on its official online mall is receiving positive responses from consumers.
The Sexy Cookie Real-Fit service is a feature that shows videos of models wearing the products to demonstrate the actual fit and design. It was planned to showcase products in detail, aligning with the recent untact trend and the fact that accurate fit plays a crucial role in consumers' purchasing decisions for underwear.
Good People stated, “The Sexy Cookie Real-Fit service is currently applied to six products, providing approximately 10-second videos for each product along with product photos. Since its introduction, the click-through rate has increased about tenfold compared to other products.”
Due to the explosive consumer response to the Real-Fit service, Good People plans to expand this service to other brands such as Yes and Bodyguard, which are the top preferred underwear brands among people in their 20s, starting with the styling lingerie brand Sexy Cookie.
Shin Beom-jun, head of Sexy Cookie division, said, “We expect that by integrating content elements into branding, we can satisfy consumers’ interest and their needs for product purchases. We will continue to plan such new services so that consumers can enjoy shopping even more.”
The Sexy Cookie Real-Fit service can be found on Good People’s official online mall.
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