[Asia Economy Reporter Choi Saeng-hye] SPC Samlip announced on the 16th that it will sell a season-limited mini steamer called ‘Hojjimi,’ shaped like a hotteok steamer.
Hojjimi is a limited edition good released to celebrate the 50th anniversary of Samlip Hotteok. It is a single-person steamer modeled after the red hotteok steamers placed in front of convenience stores during winter. By putting 50㎖ of water into the water container at the bottom of the steamer and placing hotteok on the tray, then heating it in the microwave for one minute, you can enjoy the moist texture of freshly steamed hotteok.
SPC Samlip will sell a package consisting of Hojjimi and ‘Samlip Hotteok (two packs of 6 pieces each)’ starting from the 18th through ‘KakaoTalk Gift.’ They plan to expand sales channels to online shopping malls in the future. The recommended retail price is 15,900 KRW.
Until the 21st, SPC Samlip is holding a ‘Hojjimi Launch Event’ on its official social network service (SNS) accounts (Instagram, Facebook). By tagging a friend in the relevant post, a total of 30 people (20 on Instagram, 10 on Facebook) will be selected by lottery to receive a Hojjimi.
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