isoi 'Sunsu Line' 10th Anniversary
Est?e Lauder Companies 'Breast Cancer Campaign' 20th Anniversary
Ralph Lauren 'Pink Pony' Campaign 20th Anniversary
'Pure Line' 10 types, '2020 Breast Cancer Campaign', Krystal Jung. Photo by isoi, Est?e Lauder Companies, Ralph Lauren
[Culture & Life Reporter Eunji Kim] ISOI is holding an online discount event to celebrate the 10th anniversary of the launch of its 'Sunsu Line.' Est?e Lauder Companies is launching the '2020 Breast Cancer Campaign' under the slogan 'Pink Ribbon, not just a ribbon. It unites us.' Ralph Lauren's global campaign Pink Pony, which supports programs for cancer recovery, marks its 20th anniversary this year.
Gentle on Delicate Skin
ISOI is holding an online event called 'Pure Birthday Party' to celebrate the 10th anniversary of the launch of the 'Sunsu Line' products. The 'Sunsu Line' is ISOI's low-irritant line that acts gently on sensitive skin to provide vibrant skin. Notably, the Sunsu Line products were launched on Hangul Day and are labeled entirely in Hangul, intuitively reflecting the effects of each product.
During the 'Pure Birthday Party' event celebrating the 10th anniversary of the Sunsu Line, various products can be purchased with extensive benefits. When purchasing a single Sunsu Line product, customers receive a 10% discount, and when purchasing two or more, they can enjoy up to a 30% discount. This event allows selection of up to three items.
An ISOI representative said, "We planned this event to give back, even if just a little, to customers who have loved the ISOI Sunsu Line for 10 years," adding, "We hope the low-irritant Sunsu Line will help those experiencing discomfort due to sensitive skin."
Global Social Contribution Activities for Women's Health
Est?e Lauder Companies is conducting the global social contribution activity '2020 Breast Cancer Campaign' for women's health. Ahead of October, Breast Cancer Awareness Month, Est?e Lauder Companies unveiled the slogan 'Pink Ribbon, not just a ribbon. It unites us' along with the image of a single bold and vivid pink ribbon, the global symbol of breast cancer.
Est?e Lauder Companies is a leader in the global movement to eradicate breast cancer. For 29 years, it has been making efforts to eradicate breast cancer through research, education, and medical services in about 70 countries worldwide.
CEO Paul Slavin said, "We consider it very meaningful to mark the 20th anniversary of the breast cancer campaign in Korea this year. Est?e Lauder Companies Korea has worked to eradicate breast cancer by promoting breast cancer education and encouraging action among Korean women through the campaign," adding, "Now, more than ever, support for local communities is crucial. We will continue efforts to protect the health of Korean women and eradicate the number one female cancer."
Campaign for Overcoming Cancer
Ralph Lauren's Pink Pony campaign, which began in 2000, supports patient programs such as screening, early diagnosis, treatment, and education for overcoming cancer and is led globally by the brand. Marking its 20th anniversary this year, Pink Pony strives to narrow disparities in cancer treatment and ensure that everyone receives timely, high-quality care at treatable stages.
To commemorate Pink Pony's 20th anniversary, influential figures from various industries participated in this campaign, sharing their personal cancer-related experiences of healing, hope, survival, and love. The 2020 Pink Pony Collection features Polo's iconic products updated with new graphics and details, composed of fresh colors such as pink, navy, and white.
Participants included Dr. Ibram X. Kendi, director of Boston University's research center and a New York Times #1 bestselling author; sex educator Erika Hart; Maryland Governor and congressional candidate Maya Rockeymoore Cummings; and actress and singer Crystal, among others.
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