[Asia Economy Reporter Seungjin Lee] Lotte Department Store is offering up to 65% discounts on various bedding products and bedroom interior accessories until the 11th, welcoming the autumn season with significant temperature differences between day and night.
As a representative product, the 2020 F/W goose down comforter "Softy" from Sopraum is being sold at a discount. This product uses a blended downproof fabric made of 20% cotton and 80% polyester, characterized by a comfortable texture and light weight.
In addition, a total of 13 bedding brands including Goose & Home, Goose TCS, Park Hong-geun, Sesa, and Allergman offer a variety of quilted comforter sets made from materials such as microfiber, goose down, and modal with diverse designs.
Not only bedding, but planned products like "Microfiber Sofa Pads" are also prepared by Hanil, KAS, The Maison, and Creative Maison. These products feature a two-tone microfiber color with a glossy and warm silk-like feel, suitable for use as bedspreads, floor mats, or sofa pads.
Meanwhile, due to the impact of COVID-19 and other factors, the time spent at home has increased, leading to a significant rise in sales of interior and living products. Sales in Lotte Department Store's living product category increased by 14% compared to the previous year over the past three months (June to August).
Especially in September, when the temperature difference started to widen, interest in bedding products increased, and the home fashion trend related to bedrooms rose by 16% compared to the previous year, actively driving demand.
Kim Da-eun, Chief Buyer of Home Fashion at Lotte Department Store, said, "Now more than ever, as consumer preferences become more segmented, we will strive to offer a wide range of products with various materials and designs to provide a broad selection."
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