[Asia Economy Reporter Kim Min-young] Hana Financial Group announced on the 29th that it has revamped its official group YouTube channel 'HanaTV' into a customer-centric channel that adds joy and fun in the untact (non-face-to-face) era, launching new programs and holding a ‘Laughter Corporation Seven Days’ appreciation event to celebrate the upcoming Chuseok holiday.
HanaTV will integrate its brand with affiliated company YouTube channels and prepare new entertainment-style content, reorganizing and expanding into a newly planned structure with Hana Financial’s HanaTV focusing on entertainment and affiliated channels focusing on information delivery.
Key content includes 'Laughter Corporation,' where three comedians from Gag Concert deliver laughter by receiving stories from customers in need of laughter and healing; 'Legend of Latte,' a nostalgia project inviting past stars with comedian Lim Ha-ryong and legends from various fields; and 'MeongHaNyang,' an animal observation entertainment program supporting the adoption of abandoned dogs and cats in need of love.
An appreciation event will also be held. This event will run for seven days, where participants can enter the Laughter Corporation quiz through YouTube comments, and customers who answer all questions correctly will receive various prizes such as AirPods and Galaxy Fit.
A Hana Financial Group official said, “Along with revamping HanaTV into a customer-centric content channel, we prepared an appreciation event to celebrate surpassing 190,000 YouTube subscribers and the upcoming Chuseok holiday,” adding, “We will continue to actively communicate with customers and strive to become the leading financial channel that delivers joy.”
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