[Culture & Life Section Reporter Jeonghwa Choi] We explore the cosmetics that received the prestigious awards at the ‘2020 Brand of the Year Awards’ hosted by the Korea Consumer Forum. Now in its 18th year, the ‘Brand of the Year Awards’ is the largest-scale domestic awards event that selects the best brands that shone in each field over the year through direct consumer voting.
Estra Wins ‘Brand of the Year Award’ for 5 Consecutive Years, Honored in Both Hospital Cosmetics and Derma Moisture Care Categories
Estra, a derma cosmetic specialist brand under the Amorepacific Group, won awards in both the hospital cosmetics and derma moisture care categories. With this, Estra has achieved the remarkable feat of winning the brand award for five consecutive years.
A representative of the Estra brand stated, “For over 10 years, Estra has continuously researched and pondered healthy beauty,” adding, “Especially this year, we focused on launching products that consumers with sensitive skin can truly experience effective results from, based on actual consumer data, and we are seeing meaningful outcomes.”
Koreana Cosmetics’ Lavida Wins 2020 Brand of the Year Award for 8 Consecutive Years
The flagship brand ‘Lavida’ of Koreana Cosmetics Co., Ltd. won the grand prize in the ‘Anti-Aging Cosmetics’ category for eight consecutive years.
Lavida, honored with the grand prize for eight consecutive years, is a skin science cosmetic brand that starts from the smallest unit of life, the cell, and introduces the concept of ‘cell signal transduction’ as part of its smart skin science approach.
A Koreana Cosmetics representative said, “Since this award is given to brands selected directly by consumers, winning for eight consecutive years holds even deeper meaning,” and added, “We will continue to enhance brand value through diverse communication with consumers and establish ourselves as a leading Korean brand that goes beyond customer satisfaction to deliver true inspiration.”
TISS Wins 2020 ‘Brand of the Year Award’ in the Cleansing Oil Category
The cleansing oil brand TISS (hereafter, ‘TISS’) was selected as the ‘Brand of the Year’ in the cleansing oil category.
TISS’s bestseller ‘Deep Off Oil’ is recognized as the undisputed leader in the cleansing oil market, with cumulative sales exceeding 6 million units. Notably, it effectively cares for women’s skin concerns such as heavy makeup, blackheads, whiteheads, and dead skin cells, allowing users to experience smooth and clean skin after cleansing. Contrary to the misconception that cleansing oils feel heavy and cause skin troubles, it features a mild and moisturizing texture, making it comfortable to use on various skin types from sensitive to oily skin.
Senka Wins ‘2020 Brand of the Year’ Award in the Cleansing Foam Category for 2 Consecutive Years
The cleansing brand ‘Senka’ was selected as the ‘Brand of the Year’ in the cleansing foam category for two consecutive years.
Living up to its reputation as a national cleanser, Senka received support from a wide age range from teenagers to people in their 30s in this vote, earning the honor of the best cleansing foam once again following last year.
Senka’s representative product and steady seller, ‘Perfect Whip Facial Wash,’ features moist and dense whipped cream foam created with Senka’s unique technology that cleanses impurities and fine dust from pores. Its blend of silk essence and double hyaluronic acid ingredients helps maintain comfortable, non-tight skin even after washing.
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