Martial Arts, Webinar on 'Marketing Cases for Entering the Middle East Market' Held

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) announced on the 29th that it held a webinar titled "Vivid Marketing Cases of Entering the Middle East Market Heard from the Field." The seminar, broadcasted via YouTube, can be watched anytime again on KITA's official YouTube channel.

At the webinar, Kim Ki-hyun, head of KITA's UAE regional office, explained the trends in the Middle East market. Following him, Park Ji-hoon, head of the Dubai branch of the bio company Seegene, known for its COVID-19 diagnostic kits, and Song Ha-rin, team leader of the smart farm startup N.Thing's Abu Dhabi office, each introduced their companies' marketing cases in the Middle East market. Lastly, Kim Hyun-jong, a lawyer from the MEA (Middle East and Africa) law firm, provided guidance on precautions when marketing and finding business partners in the Middle East. The speakers, active locally, delivered vivid information.

Park Ji-hoon, head of Seegene's Dubai branch, said, "Customers in the Middle East's medical sector tend to be conservative, so they do not make decisions easily, and once they decide, they rarely change. Since existing references are important, discovering key local opinion leaders through medical magazines, clinical conferences, and exhibitions is essential."

Song Ha-rin, team leader of N.Thing, said, "Thanks to active promotion at various events held in the United Arab Emirates (UAE) and Korea and the use of local media, despite being a startup, we received high interest in the local market." He mentioned the secret to success was "especially focusing on forming relationships with large local farms and securing market information."