[Asia Economy Reporter Kiho Sung] Nexen Tire (CEO Kang Hochan) announced on the 28th that it has renewed its sponsorship with the Czech ice hockey team BK Mlada Boleslav, strengthening their partnership.
BK Mlada Boleslav, founded in 1908, is a team proud of its history and tradition, competing in the Extraliga, the top league in the Czech Republic and one of the best ice hockey leagues in the world.
Nexen Tire first established a partnership with BK Mlada Boleslav in 2014, and through this third renewal, the partnership will continue until the 2021/22 season.
Following last season, Nexen Tire will expose its brand effectively through the ice rink and fences at BK Mlada Boleslav’s home arena, ?ko-Energo Ar?na, as well as on players’ helmets, uniform pants, and the players’ bench.
Additionally, as an official partner, Nexen Tire plans to strengthen consumer engagement by conducting various marketing activities across Europe, including the Czech Republic.
Meanwhile, Nexen Tire completed its European factory in the Czech Republic last year, establishing a global production base, and plans to further enhance brand awareness by continuously strengthening sports marketing activities in Europe, including hockey and soccer.
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