Lotte Homeshopping Hosts Mobile Special 'Golden Moon Market' During Chuseok Holiday

[Asia Economy Reporter Cha Min-young] Lotte Homeshopping announced on the 28th that it will hold a mobile special exhibition called ‘Gold Moon Market’ during the Chuseok holiday period from the 30th of this month to the 4th of next month, selling products at up to 25% discounted prices.

Analyzing mobile shopping usage immediately after holidays over the past three years, Lotte Homeshopping found that sales of fashion and miscellaneous goods increased by an average of 20%, showing steady demand for compensation products. This year, reflecting the changed ‘contactless (untact) Chuseok’ with the increase of so-called ‘Gwipojok’?people who gave up returning home due to COVID-19?popular products will be sold at discounted prices on mobile.

About 10,000 products in fashion, beauty, and living categories will be sold at up to 25% discounted prices. Among TV products, 500 popular items were selected, and the exclusive fashion brand ‘Laurel,’ launching on the 10th of next month, will offer its blouson jacket and belted pants at a 7% pre-order discount. Considering that consumption is concentrated on luxury brands as ‘healing products,’ about 20 luxury brand products such as the ‘Gucci Micro Shima Alma Bag,’ ‘Golden Goose Sneakers,’ and ‘Burberry Quilting Jacket’ are also prepared. Massage chairs and skincare devices, which usually see sales more than double during the holiday period, such as the ‘Bodyfriend Pharaoh2 Brain Massage Chair’ and ‘Nblie Galvanic Set,’ will also be sold at discounted prices. Reflecting the increased home interior needs due to COVID-19, furniture and interior accessories from famous brands will also be introduced.

Additionally, considering the increase in shopping customers during the holiday period every year, delivery services will operate even during the holiday. Customers who purchase more than 50,000 won via mobile by the 1st of next month will be entered into a draw to receive a ‘Jeonju Premium Hanok Hotel Accommodation Voucher.’ During the holiday period, a ‘Gold Moon Week’ event will also be held, where three customers who purchase TV home shopping products will be selected by lottery to receive 18.75g of pure gold.

Kim In-ho, head of Lotte Homeshopping’s DT Division, said, “As the number of ‘Gwipojok’ increases due to COVID-19, we have prepared a mobile special exhibition focusing on healing products for oneself during the holiday period,” and added, “We expect this to be a reasonable untact shopping experience where customers can conveniently shop on mobile at reasonable prices without restrictions of place and time.”