[Asia Economy Reporter Yujin Cho] Beauty and healthcare specialist Cellreturn announced on the 28th that it has completely renewed its official website. This is part of a digital strategy to strengthen its e-commerce channel as online purchases grow due to the expansion of untact (contactless) consumption.
Cellreturn separated its previously integrated website into independent brand and e-commerce sites. First, the brand site "Cellreturn.com" reflects the brand identity as an "LED Product Creator," core technologies, corporate values, and philosophy. To grow as a leading K-Beauty company, multilingual brand pages in English, Chinese, and Japanese were also launched alongside the Korean site.
The e-commerce channel "Cellreturn Store" aims not only to be an online platform for purchasing products but also to build a community where customers can communicate and access more professional and diverse content.
Within Cellreturn Store, users can easily and conveniently experience content-based shopping by checking product information, vivid reviews, and beauty expert content all in one place.
To this end, the site’s search function was prominently placed, and the user purchase review search feature was enhanced. Reviews can be quickly and easily searched by type?text, photo, video?and a new function was added to filter reviews by users with the same skin type as the customer.
Interactive shopping content is also provided. The "Beauty Counseling" service offers skincare methods and beauty tips tailored to one’s skin type, allowing customers to analyze product information considering their own skin type. The "BeautyPedia" category delivers advanced information on beauty and healthcare like reading a magazine and recommends customized product information.
A Cellreturn representative explained, “We have completely revamped our online homepage to communicate more smoothly with customers and provide diverse information,” adding, “We will strive to better inform customers about accurate product information and customized beauty and healthcare content.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
