Musinsa, Delicious Collaboration with Bonchams and Maeil Milk

[Asia Economy Reporter Yujin Cho] Online fashion store Musinsa is releasing a limited edition collaboration with sportive casual brand Bonchamps and Maeil Dairy’s flagship milk brand Maeilwoo.

This collaboration includes a total of 17 items, ranging from fashion products such as sweatshirts, hooded T-shirts, fleece jackets, shorts, socks, and beanies to lifestyle accessories like phone cases, milk boxes, and rugs.

The signature blue color of both Bonchamps and Maeilwoo is emphasized as a point, giving a fresh and crisp feeling. Various design elements utilizing the two brands’ logos and packaging also stand out.

The Bonchamps·Maeilwoo hooded T-shirts are offered in four colors representing Maeilwoo’s fresh pack varieties: sky blue, pink, orange, and green. They feature soft and thick brushed fabric and embroidery shaped like the small fresh pack milk package.

The Bonchamps·Maeilwoo Daisy hooded T-shirt adds unique charm with Maeilwoo’s daisy print on the upper front and graphic design on the back.

A reversible Bonchamps·Maeilwoo double-sided fleece jacket, which can be worn inside out, has also been released. It can be styled in two ways: as a transitional season windbreaker or as an ivory-colored fleece jacket.

Additionally, a set of four pairs of socks featuring Maeilwoo’s iconic daisy shape, as well as phone cases and AirPods cases that three-dimensionally reproduce Maeilwoo milk flowing with movement, have been launched.

Musinsa offers a 10% discount to customers who purchase this collaboration product until the 8th of next month. Also, customers who leave comments sharing their impressions of this collaboration content on the event page will be entered into a draw to receive collaboration products as gifts.