Coupang Goes All Out to Secure Sales Channels for Local Small Businesses

Gyeongbuk Excellent Products Review and Sellers Academy Held

On the 24th, Lee Cheol-woo, Governor of Gyeongsangbuk-do (fourth from the left), Jeon Chang-rok, President of the Gyeongsangbuk-do Economic Promotion Agency (third from the left), Park Dae-jun, Head of New Business Division at Coupang (second from the left), and other key officials are examining excellent products from the Gyeongbuk region at the product evaluation meeting.

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 24th that it held a 'Product Evaluation Meeting and Coupang Seller Academy' at Kumosan Hotel in Gumi, Gyeongsangbuk-do, together with Gyeongsangbuk-do and the Gyeongsangbuk-do Economic Promotion Agency to support small and medium-sized merchants located in Gyeongbuk who wish to join Coupang.

At the event, key officials including Lee Cheol-woo, Governor of Gyeongsangbuk-do, Jeon Chang-rok, Director of the Gyeongsangbuk-do Economic Promotion Agency, and Park Dae-jun, Head of Coupang's New Business Division, attended to communicate directly with local small and medium-sized merchants and introduce excellent products from the Gyeongbuk region.

Recently, as contactless consumption has gained popularity, the number of local small and medium-sized merchants hoping to enter online shopping platforms is increasing. This event was organized to assist small and medium-sized merchants and micro and small enterprises located in Gyeongsangbuk-do who wish to join Coupang. A total of 81 companies from categories such as food and daily necessities participated in the event to showcase their products and exchange sales know-how.

Along with the product evaluation meeting, there was a session guiding direct purchase Rocket Delivery or marketplace entry, as well as a special lecture on online sales marketing by external experts. Additionally, category-specific Brand Managers (BM) currently working at Coupang provided on-site consulting on how to join Coupang Rocket Delivery, marketing, product promotion, and product search, sharing online sales know-how.

Park Dae-jun, Head of Coupang's New Business Division, said, "This product evaluation meeting is a starting point for new sales channels and an opportunity to meet more consumers for small and medium-sized enterprises and local small merchants struggling due to COVID-19. We will continue to spare no support to help small and medium-sized enterprises and small merchants who produce excellent products but face difficulties in developing sales channels, along with revitalizing the local economy."