Gucci→Reebok, Diverse Collaborations of Global Brands

Gucci to Reebok, Various Collaborations of Global Brands

[Culture & Life Section Reporter Choi Jeonghwa] Global brands Gucci and Reebok are each engaging in collaborative projects with magazines, celebrities, and peer brands. Gucci collaborated with Vogue magazine to unveil a campaign featuring Hwasa, Bi, and Kim Nayoung. Reebok attracted attention by launching a new product in partnership with French fashion brand Maison Margiela.

Gucci X Vogue, Hwasa, Bi, Kim Nayoung Unveil 'Jackie 1961' Collaboration Campaign

Gucci X Vogue, Hwasa, Rain, and Kim Nayoung Unveil 'Jackie 1961' Collaboration Campaign

Italian luxury brand Gucci, through a partnership with Vogue, revealed the Jackie 1961 collaboration campaign themed around ‘one’s own time,’ featuring global celebrities including Hwasa, Bi, and Kim Nayoung.

Jackie 1961 is a handbag newly reinterpreted by Creative Director Alessandro Michele, transcending the traditional role of accessories to embody modern sensibilities and a new meaning related to non-binary attitudes.

This campaign highlights protagonists enjoying their own time with the Jackie 1961 bag against backgrounds of places that enrich the inner self and inspire, while showcasing various styling options of the Jackie 1961 bag.

The campaign stars include Korean singer Hwasa, actor and singer Bi, entertainer Kim Nayoung, as well as Chinese actress Ni Ni, singer and actor Roy Wang, model Liu Wen, Japanese actor and singer Mari Natsuki, actor and singer Masaki Suda, performer Aoi Yamada, and Thai actress Davika Hoorne.

Reebok X Maison Margiela, Limited Release of ‘Tabi Instapump Fury Lo’

Global fitness lifestyle brand Reebok released the ‘Tabi Instapump Fury Lo,’ a collaboration with French haute couture brand Maison Margiela, on the 23rd as a limited edition.

The ‘Tabi Instapump Fury Lo’ combines Reebok’s iconic 1994 sneaker ‘Instapump Fury’ with Maison Margiela’s signature 1988 sneaker ‘Tabi.’ The unique design is highlighted by the upper part of the Instapump Fury and the split toe of the Tabi.

This product features a striking and flashy boot style that captures attention, combining stylishness and luxury, and is available in four colors: black, white, citron, and blue.