Samkwang Glass, All-Day Live Broadcast for Chuseok Special on the 23rd

Up to 56% Discount Benefit for 90 Minutes

[Asia Economy Reporter Moon Hyewon] Samkwang Glass announced on the 22nd that it will hold a ‘Chuseok Special All-Day Live Broadcast’ on Naver Shopping for 90 minutes starting at 5:30 PM on the 23rd, ahead of the Chuseok holiday.

This broadcast is organized to assist customers who are concerned about cooking and refrigerator organization and storage during the Chuseok holiday. Following the first-ever ‘Naver Shopping Live Broadcast’ for the Glasslock brand held last month, which recorded 55,000 ‘likes’ and received enthusiastic responses and support from customers, Samkwang Glass is conducting a second live broadcast within a month.

The broadcast will be held under the theme ‘Refrigerator, What Are You Doing If You Don’t Organize!’ and will offer a special discount of up to 56% on a variety of Glasslock product lineups for healthy holiday preparations. First, the ‘Glasslock Meat and Fish Storage Containers,’ which are convenient for storing meat and fish and help efficiently organize the refrigerator, will be offered as a set. Also introduced is the new concept cookware ‘Glasslock Chef Top Cold Cook,’ which features a glass lid and a four-sided locking cap for airtight storage, enabling cooking and storage at once, making it useful for car camping and camping trips.

Additionally, the broadcast will feature the ‘Glasslock Seasoning Sauce Storage Container’ set, which healthily stores various sauces essential to Korean dining tables, and the ‘Glasslock Kimchi Flavor Keeper Handy,’ optimized for large-capacity kimchi storage such as for kimjang kimchi. The ‘Glasslock Range Cook Moist Rice Container 2 Types,’ a glass container exclusively for frozen rice that received great consumer response due to limited edition colors during the first live broadcast, will also be sold again in this broadcast due to its popularity.

Especially, one week before the nation’s major holiday Chuseok, a special ‘Chuseok Gift Home Set 16-piece’ composed of Glasslock’s premium line will be introduced. This gift set, available only during the broadcast, was specially prepared to meet consumer needs for gift sets that are increasing due to non-face-to-face Chuseok celebrations as well as food preparation. All customers who purchase the ‘Chuseok Gift Home Set 16-piece’ during the broadcast will receive an additional vegetable banana box as a free gift.

This live broadcast will run for 90 minutes, 30 minutes longer than the first broadcast, with Samkwang Glass headquarters employees appearing directly to introduce and demonstrate products and communicate with consumers through real-time comments. As an additional benefit, 20 participants in the comments during the broadcast will receive a wine storage rack, and if 100,000 ‘likes’ are achieved, an additional 20 customers participating in the real-time comments will receive gifts. Furthermore, all customers who purchase products during the broadcast and post a photo review afterward will be entered into a drawing where 10 winners will receive the premium glass tableware ‘Boena de Monet Brunch Set.’