Credit Card Companies' Chuseok Event
Focus on Online Shopping Due to COVID-19
[Asia Economy Reporter Ki Ha-young]Is there anyone these days without at least one credit card? In modern society, anyone can have a card if they want. Credit cards have brought unparalleled convenience to daily life. Now, wherever you go, you can easily see people paying with credit cards or smartphones. As demand has increased, cards with various benefits are being released almost daily. Accordingly, Asia Economy delivers various stories related to cards, which are inseparable from our consumer life, through the weekly 'Cards in Daily Life' corner, from introducing new cards to industry behind-the-scenes and guides for card beginners.
On the 14th, Chuseok gift sets priced over 100,000 won are displayed at a large supermarket in downtown Seoul. To overcome the economic downturn caused by the novel coronavirus disease (COVID-19), the government temporarily eased the upper limit of the Improper Solicitation and Graft Act (commonly known as the Kim Young-ran Act) from 100,000 won to 200,000 won. Photo by Kim Hyun-min kimhyun81@
Due to the impact of the novel coronavirus infection (COVID-19), the form of credit card companies' Chuseok events is changing. As people are encouraged to refrain from traveling to prevent COVID-19 transmission, travel-related benefits are decreasing, while benefits for purchasing gifts such as online shopping are being concentrated.
A representative example is the Chuseok gift set purchase support event. Shinhan Card and Samsung Card offer up to 40% discount or gift certificates up to 500,000 KRW depending on the purchase amount when buying Chuseok gift sets at E-Mart until October 1. Similarly, Homeplus offers up to 30% discount and gift certificates or discounts up to 500,000 KRW depending on the purchase amount when buying Chuseok gift sets until October 2.
Lotte Card provides up to 30% discount or 5% of the purchase amount back as Lotte gift certificates up to 500,000 KRW when purchasing Chuseok gift sets at Lotte Mart until October 1. Hyundai Card offers discounts of up to 30-50% on Chuseok gift sets at Homeplus, Lotte Mart, GS Super, and Mega Mart until September 30, and at Jeonggwanjang, customers paying over 200,000 KRW receive a 50% M Point payment benefit.
Online shopping mall events are also abundant. BC Card provides a '10% discount coupon' for Chuseok gift items on Gmarket and Auction until the 27th. The discount coupon can be received twice daily per ID and can be used when paying with BC Card (credit or check card) on the same day. Also, until the 27th, CJ Mall offers a 7% discount coupon (applicable for purchases over 50,000 KRW), and GS Shop provides a 5% instant discount on payments over 50,000 KRW only on the 25th.
Shinhan Card offers a 20% instant discount on top kitchen brands during the Chuseok Fair on Coupang until the 23rd. Additionally, until the 30th, customers can get up to 20% discount on filial piety products such as massage chairs. Gmarket also provides a 10% instant discount on products in the Mart and Food Hall categories until the 24th.
Hana Card offers a 7,000 KRW cart discount when paying over 50,000 KRW for Chuseok special event products with SK Pay on 11st until the 25th. On Wemakeprice, from the 21st to the 30th, customers paying over 10,000 KRW for mart products receive up to 15% coupon discount (up to 50,000 KRW).
In addition, Woori Card is holding a prize event for homebodies spending Chuseok at home. Customers who spend a total of over 100,000 KRW on online shopping malls and platforms like Netflix and YouTube and enter the event by October 4 will be entered into a draw to win home cinema systems, massage machines, and other homebody essentials, with 1,004 winners selected.
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