Simmons Bed, Simmons Mansion Pohang Branch Newly Opened

Simmons (CEO An Jung-ho) has newly opened the 'Simmons Mansion Pohang Branch' in Daejam-dong, Nam-gu, Pohang-si, Gyeongbuk.

'Simmons Mansion' is a store where the headquarters fully supports all aspects necessary for store operation, including rent, maintenance fees, interior costs, and display products. This program creates an environment where franchise owners can focus solely on store management and product sales without financial burden, while simultaneously providing high-quality service to consumers.

Daejam-dong, where 'Simmons Mansion Pohang Branch' is located, is an area with excellent living infrastructure and large residential complexes. It is known as the furniture hub of Pohang City due to the concentration of furniture brands. Near Simmons Mansion Pohang Branch, large home appliance stores such as Samsung Digital Plaza, LG Best Shop, and Electron Land form a commercial district, making it advantageous for securing demand from customers preparing for weddings and moving. Additionally, based on optimal transportation conditions adjacent to Saecheonyeon-daero, which runs through Pohang City, it is expected to broadly cover urban customers from Daejam-dong, Nam-gu Pohang, as well as out-of-town customers from Gyeongju and Yeongdeok areas.

As the first Simmons Mansion to open in Pohang, Simmons Mansion Pohang Branch showcases popular models from Simmons' representative mattress collection 'Beautyrest,' as well as furniture and bedding from the lifestyle collection 'Kenosha,' all in a spacious area spanning the 1st and 2nd floors. The 1st floor mainly displays large mattresses targeting soon-to-be newlyweds who prioritize good sleep, while the 2nd floor offers a variety of sizes from Super Single (SS) to family beds, expanding consumer choices. In particular, the 'Beautyrest 1870' mattress, produced in a limited quantity of 1,870 units to commemorate Simmons' 150th anniversary, along with the 150th anniversary commemorative frame, can also be found here.

To celebrate the opening of Simmons Mansion Pohang Branch, Simmons Bed is holding an event where customers who purchase over a certain amount at the store will receive a Kenosha hotel bedding set and pocket spring pillow as gifts. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early once the gifts are out of stock.

In addition, ahead of the full wedding season, a 'Wedding Promotion' is underway at all official Simmons stores nationwide, offering up to 20% exceptional discounts for soon-to-be and newlywed couples. A 10% discount is provided when purchasing Large King or King of King size mattresses, and an additional 5-10% discount is applied to certain premium mattresses, allowing for a maximum discount of 20%. Furthermore, a 10% discount applies to purchases of bed frames, room sets, furniture, and bedding, with an additional 10% discount on new frame and room set products, offering up to 20% off.

During the wedding promotion period, generous gifts are also provided based on purchase amounts. Customers who spend over 3 million KRW will receive a Kenosha hotel bedding set worth approximately 400,000 KRW, limited to the first 500 customers, and those who spend over 5 million KRW will receive both the Kenosha hotel bedding set and a Kenosha goose down comforter worth about 500,000 KRW, limited to the first 100 customers. All gifts are limited in quantity and provided on a first-come, first-served basis, with the event possibly ending early once gifts run out.

Additionally, a 'Super Single Promotion' is being held simultaneously, offering a 10% discount on Single (SE) or Super Single (SS) size mattress purchases. This promotion can be combined with the wedding promotion, further expanding consumer benefits.

Meanwhile, Simmons Korea produces safe mattresses through its globally recognized domestic production system at Simmons Factorium located in Icheon, Gyeonggi-do, and its sleep research R&D center boasting world-class facilities. It strictly manages quality by applying '1,936 quality control items unique to Simmons Korea.' It has built consumer trust through three major mattress safety keywords: national certified eco-friendly certification, the first and only flame-retardant mattress in Korea, and obtaining 'Radon Safety Product Certification' from the Korea Standards Association for 41 types of general retail mattresses.