LG HelloVision and Ministry of Employment Join Forces to Open Market Channels for Social Enterprises

Support for Real-Time Cable TV Advertisement Production and Broadcasting

Kwon Ki-seop, Director of Employment Policy at the Ministry of Employment and Labor (left), and Yoon Yong, Executive Vice President and CRO of LG HelloVision, are posing for a commemorative photo after the signing ceremony.
[Photo by LG HelloVision]

[Asia Economy Reporter Kim Heung-soon] LG HelloVision announced on the 17th that it has signed a Memorandum of Understanding (MOU) with the Ministry of Employment and Labor to support market development for social enterprises and will provide real-time advertising on cable TV.

Under this agreement, LG HelloVision will support the production and broadcasting of real-time cable TV advertisements for about 20 social enterprises and share the results. It plans to utilize the feature of targeted broadcasting based on viewing history, region, interests, and main viewing time slots.

The Ministry of Employment and Labor will select social enterprises in need of support. Based on its experience in various support projects for social enterprises, such as establishing and operating online and offline stores and securing distribution channels, it will also promote publicity projects.

Kwon Ki-seop, Director of Employment Policy at the Ministry of Employment and Labor, said, "Timely market support is essential for social enterprises to grow soundly. Based on this MOU, we will continuously support social enterprises to gain competitiveness within their regions and discover win-win models through the linkage of private resources and social enterprises."

Yoon Yong, Executive Vice President and CRO of LG HelloVision, added, "We expect regional base social enterprises to play a significant role in building a healthy local economic ecosystem. We will continue to seek support projects targeting various economic actors in local communities."