Winia Dimchae Launches '1995 Dimchae Retro' Game Promotion

[Asia Economy Reporter Ki-min Lee] Winia Dimchae announced on the 17th that it will hold the ‘1995 Dimchae Retro Game Promotion,’ where people can enjoy the history and value of the original kimchi refrigerator Dimchae in a friendly way, to commemorate the launch of the 2021 model Dimchae new product.

Winia Dimchae explained that this promotion was planned to allow people to enjoy the original story of Dimchae in a friendly and pleasant manner by using retro games popular around the time Dimchae was first released in 1995.

The game method involves the main character daughter running forward to find her mother’s kimchi recipe, throwing cold air to remove heat, and avoiding obstacles while acquiring various items such as kimchi ingredients and tropical fruits that reflect Dimchae’s characteristics to earn points.

After completing the spring, summer, autumn, and winter stages of ‘1995 Dimchae RUN,’ there will be a Game King event selected based on high scores and participation, as well as a Passion King event awarded to the participant who actively challenges the game the most.

From the 17th of this month to October 10th, participants who record high scores will be entered into a draw to win various prizes such as Dimchae Petit and Dimchae Cook low-sugar products. The Passion King event will run until December 16th, with prizes including Shinsegae gift certificates and convenience store gift cards awarded to the most passionate player.

This promotion can be participated in through the official Winia Dimchae website and official social network service (SNS) channels. The Game King winners will be announced on October 16th, and the Passion King winners on December 16th, both available for confirmation on the Winia Dimchae website.

Shin Joong-chul, Marketing Director of Winia Dimchae, said, “As Korea’s representative kimchi refrigerator brand, we planned this to easily and enjoyably convey the history and value of Dimchae, which has been loved for 26 years, through a retro game. We will continue to strive to become a more beloved brand through various promotions that can repay our customers’ love.”