Soribada launches fashion brand 'Saint Marin' with 'Mr. Trot' Kim Hojoong

[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 17th that it has launched a new fashion brand, Saint Marine. Saint Marine is inspired by the design and identity that evoke the beautiful Greek island of Santorini, incorporating classic elegance and sophisticated trends that span both past and present into its products.

Saint Marine selected singer Kim Hojung, who gained great popularity from 'Mr. Trot,' as its advertising model, signing a contract in August and completing a photoshoot for the launch.

Kim Hojung released his first full-length album 'Uriga (家)' on the 5th, receiving explosive attention in the music market and proving himself as a 'trend-leading singer.' On the 10th, he released a special track 'Sarasso' before beginning his social service duty. With the launch, photoshoots showcasing Saint Marine’s stylish products and Kim Hojung’s charm have been revealed, increasing fans’ interest.

Saint Marine will start its first sales on the 19th through Hyundai Home Shopping’s 'Club Noblesse.' Promotions for buyers will also be conducted alongside the sales broadcast. Additionally, a limited edition model will be released from mid-month to further diversify the product range.

Soribada stated, “We plan to expand the fashion business by launching Saint Marine together with ‘Stair,’ which has shown steady growth in the distribution business sector,” adding, “We will strengthen the foundation of the new business and diversify business directions to increase sales and achieve profitability.”