Kakao Games and Wemade Form Strategic Business Partnership for New Title 'Mir4'

Marketing Collaboration Underway for Successful Launch

Namgoong Hoon, CEO of Kakao Games (left), and Jang Hyun-guk, CEO of Wemade

[Asia Economy Reporter Jin-gyu Lee] Kakao Games and Wemade are joining forces for the successful launch of the new mobile massively multiplayer online role-playing game (MMORPG) 'Mir4.'

On the 16th, Kakao Games and Wemade signed a strategic business partnership ahead of the Mir4 release. This partnership was pursued to actively leverage the strengths of both companies to enhance business competitiveness and create synergy, thereby seeking more opportunities for business growth.

The two companies plan to collaborate on marketing for Mir4's pre-registration and official launch. Additionally, they intend to plan joint promotions and secure users through specialized marketing solutions such as social marketing and pre-registration advertisements, which Kakao Games possesses.

Going forward, starting with Mir4 marketing, the two companies aim to focus their capabilities to secure competitiveness in the mobile business and maintain a close relationship. They also plan to showcase various advanced game-customized marketing by connecting the Mir intellectual property (IP) with the Kakao platform.

Jang Hyun-guk, CEO of Wemade, stated, "Combining Mir4's excellent content with Kakao Games' platform competitiveness will not only secure market competitiveness but also create significant synergy effects."

Namgoong Hoon, CEO of Kakao Games, said, "We plan to carry out intensive marketing segmented by user groups for a successful game launch."