Fashion Tech Startup Brandi Surpasses 100 Billion KRW in Cumulative Sales

Female Shopping App 'Brandi' and Male Shopping App 'Hybeor' Reach Combined Total of 10 Million Downloads

[Asia Economy Reporter Kim Cheol-hyun] Fashion tech company Brandi (CEO Seo Jeong-min) announced on the 14th that as of August this year, it has surpassed 100 billion KRW in cumulative sales and 10 million cumulative downloads.

Founded in December 2014, Brandi launched the women's shopping app 'Brandi' in July 2016 and the men's shopping app 'Hybeor' in November 2018. Brandi has established itself as a fashion platform through its 12-hour delivery service 'Harudelivery' and AI-powered personalized recommendation services. Hybeor is also emerging as a leading fashion platform targeting men, solidifying its position.

Brandi plans to focus more on completing a Dongdaemun-based chain platform that connects manufacturing, wholesale, and retail to leap forward as the 'fastest-growing fashion tech company.' Seo Jeong-min Brandi CEO said, "Focusing on customers and developing good products, fast delivery, and convenient app services was the right direction," adding, "Going forward, Brandi will continue to focus on providing consumers with better customized shopping services and offering sellers opportunities for mutual growth, as it has done so far."