LF JilbyJil Stewart, Fall New Bag Launch Event

"MZ Generation Targeted New Line Launch... 10% Discount at LF Mall"

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s young casual brand Jill by Jill Stuart announced on the 14th that it will launch a trendy new bag collection for the fall season and hold a commemorative event.

Jill by Jill Stuart is releasing handbags that incorporate the latest trends targeting trend-sensitive MZ generation consumers. This season, the product lineup has been expanded with more unique shapes and delicate details, and the range of materials used has been broadened from leather to knit, corduroy, and canvas.

The new main lines are ‘LUNE’, ‘LUCY’, and ‘BONNIE’, which combine fashionability, practicality, and reasonable prices. The LUNE line, consisting of bucket-shaped backpacks and shoulder bags, features a neat and sophisticated appearance, making it a useful item to match not only casual wear but also formal looks.

The LUCY line, a mini crossbody bag, emphasizes Jill by Jill Stuart’s unique romantic sensibility by adding a thick colored chain, and can be styled in various ways such as shoulder bags and crossbody bags. BONNIE is a satchel bag line suitable for daily use, with leather material adorned with ribbons and metal charm decorations, revealing a feminine charm.

Meanwhile, on LF Mall, to commemorate the launch of Jill by Jill Stuart’s fall collection, a 10% discount coupon applicable to new products within the special exhibition will be provided until the 28th. In addition, among customers who leave a comment with their favorite product name from Jill by Jill Stuart’s fall collection and a message of support, 10 people will be selected by lottery to receive Jill by Jill Stuart’s AirPods case as a gift.