Promotion of the Self-Developed 'One-Touch Magic Tape' Feature
[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 10th that its diaper brand Huggies will hold an experience event for Huggies pant diapers, commonly called ‘jjikjjiki’ (hook-and-loop fastener).
Yuhan-Kimberly Huggies applied one-touch magic tape technology developed at its Innovation Center, allowing for easy attachment and detachment. It can be adjusted to fit perfectly around the baby's waist or thigh size. The company also explained that using the magic tape makes it easy to enclose and dispose of the diaper after use.
The purpose of this event is to let as many consumers as possible experience the unique features of the ‘jjikjjiki diapers’ firsthand. Applications for the experience will be accepted until the 30th, and an event will be held where participants who submit a photo of the back view wearing the received product will receive a prize.
A Yuhan-Kimberly official said, “Consumer preference for pant diapers, which are easy to put on and take off even with active baby movements and allow quick changes when going out, is increasing,” adding, “We hope many consumers will actually try the more convenient detachable Huggies pant diapers and find them helpful.”
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