[Exclusive] BTS, Full System 'Full Outfit' Again... "Hansome to Launch BTS 2nd Collection"

Hansome collaborates with BTS... Spreading the excellence of K-fashion to the global fashion market
Launching 2nd collection... Plans to continuously present diverse collections

BTS styled with System Homme products.

[Asia Economy Reporter Lee Seon-ae] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, has once again partnered with BTS. Through collaboration with the global artist BTS, they plan to actively promote the excellence of K-fashion in the global fashion market.

According to industry sources on the 25th, Hansome's men's and women's casual brands System and System Homme are launching the second collaboration collection 'System·System Homme-BTS' in partnership with BTS. This collection was also inspired by BTS's song "Music Video," featuring various clothing items such as T-shirts, pants, and dresses.

Previously, in May, System and System Homme released a collaboration collection (BTS l SYSTEM 1st Capsule Collection) inspired by one of BTS's representative songs, "Blood Sweat & Tears," including T-shirts, dresses, and hats. The collection applied graphic details and objects from the "Blood Sweat & Tears" music video to the clothing using System and System Homme's unique designs and diverse colors. The collaboration project was praised for stylishly blending the identities of the System brand, which has created unique styles and cultures representing Korea in various fields, and the global artist BTS into the clothing.

The result was a 'great success' beyond expectations. The collaboration products, which began pre-orders before the official launch, caused a 'sold-out' frenzy on online malls. Even after the official release, some popular items sold out in offline stores, leading to 'reorders.'

More important than the numbers was the increased global recognition of Hansome and the System and System Homme brands. Hansome's strategy to promote the System and System Homme brands to millennials both domestically and internationally has been successful.

In particular, Hansome's global recognition was further enhanced through BTS's 'Bang Bang Con The Live,' which was watched by 756,600 people worldwide. During the performance, BTS appeared wearing the 'BTS l SYSTEM 1st Capsule Collection.' From "Black Swan" to "Boy With Luv," "Go Go," "Anpanman," and "Spring Day" stages, BTS showcased their unique style coordinated mainly with the 'BTS l SYSTEM Collection.'

Hansome plans to continue the 'Login BTS l SYSTEM' project, which began with BTS in May. They intend to continuously release collections through various collaboration methods.