[Asia Economy Reporter Seungjin Lee] Lotte Hi-Mart online shopping mall will hold the 'LG Electronics Grand Festa' event for 7 days until the 30th.
This event will be held at Lotte Hi-Mart online shopping mall, Lotte Hi-Mart nationwide stores, and LotteON. Popular LG Electronics models will be sold at special discounted prices with additional benefits. You can find one special deal product each day.
Additional benefits are provided when purchasing event models. If you purchase two or more event models at Lotte Hi-Mart online shopping mall or LotteON, you will receive up to 430,000 L.POINTs. Especially, if you pay more than 500,000 KRW at Lotte Hi-Mart online shopping mall, you will receive L.POINTs ranging from 3,000 points up to 100,000 points depending on the purchase amount.
Lotte Hi-Mart mobile gift certificates are also given additionally. Anyone who purchases more than 5,000,000 KRW can receive from 20,000 KRW up to 70,000 KRW. Also, if you pay with the event card, you will get a 10% billing discount up to 500,000 KRW based on the payment. At LotteON, up to 10% discount coupons are provided for LG Electronics event models, and if you pay with a Lotte Card, you get an immediate 7% discount up to 100,000 KRW.
There are also benefits for using both online shopping mall and offline stores. If you purchase 'LG Electronics Grand Festa' event models at Lotte Hi-Mart online shopping mall or LotteON and then purchase LG Electronics large, IT, or PC appliances at offline stores, you will earn 2% of the store payment price as L.POINTs up to 20,000 points.
Joo Kyung-jin, head of Lotte Hi-Mart online marketing team, said, "We have planned a joint event with LotteON, Lotte Hi-Mart, and LG Electronics to provide customers with abundant benefits," adding, "It will be a great shopping opportunity for customers considering purchasing LG Electronics products."
Meanwhile, Lotte Hi-Mart is introducing services to strengthen its online channel. Starting with the AS service platform launched on the mobile app in January, in April, it introduced the live commerce mobile broadcast program 'Heart Live.' In May, it added the 'Gift' function that allows easy sending and receiving of products regardless of time and place.
In May, it also launched the 'Home Interior Brokerage Platform' that mediates interior consultations through the mobile app. In July, it established 'HeartON TV,' an online video content platform for video commerce that provides various information as well as home appliances.
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