Sports Brands Leading Eco-Friendly Initiatives · Special Collaborations [Style Shin]

Allbirds·LeSportsac·Under Armour·Lacoste

Allbirds, LeSportsac, Under Armour, Lacoste

[Culture & Life Section Reporter Jeonghwa Choi] Eco-friendly shoe brand Allbirds is landing in Korea. LeSportsac has launched eco-friendly bags, and Under Armour has released sports masks optimized for various sports. Lacoste and Concepts are presenting a special collaboration.

The Most Comfortable Shoes in the World, ‘Allbirds’ Launches in Korea

The Most Comfortable Shoes in the World, 'Allbirds' Launches in Korea

The brand Allbirds, pursuing the "most comfortable shoes in the world," will launch in Korea on the 18th. Now Korean consumers can enjoy a light step from head to toe with the innate comfort unique to Allbirds products.

Founded in 2016 by former national soccer player Tim Brown and renewable energy expert Joey Zwillinger, Allbirds is also famous as a shoe brand favored by famous Hollywood actors such as former U.S. President Barack Obama, Leonardo DiCaprio, Emma Watson, and Jessica Alba.

Allbirds manufactures all products using sustainable eco-friendly materials. Representative materials include premium New Zealand Merino wool, fibers extracted from eucalyptus trees, and SweetFoamTM made from processed sugarcane.

Moreover, Allbirds is the first fashion brand to attach carbon footprint labels on all products and declared 100% carbon neutrality last year, imposing a carbon tax. Part of the profits is invested in projects such as regenerative agriculture, wind power generation, and reducing landfill gas emissions.

LeSportsac Launches Eco-Friendly ‘ReCycled Collection’

Lespo Color, Eco-friendly 'Recycled Collection' Launch

New York iconic lifestyle brand LeSportsac is leading the eco trend this coming fall with the launch of the eco-friendly ‘ReCycled Collection.’

Since launching the brand in 1974, LeSportsac has continuously focused on the keyword ‘eco-friendly,’ striving to develop products and packaging, resulting in the creation of the new ‘ReCycled Collection.’

The biggest feature of this collection is the fabric. LeSportsac applies a recycling process to the product fabric that can recycle a total of nine plastic bottles per yard of fabric and added a newly modified recycled logo to the brand’s signature grosgrain.

Additionally, the designs include three prints: ‘Eco Iris Garden Print’ evoking the blue Earth tone, ‘Eco Rose Garden Print’ with a light and bright mood, and ‘Eco Black Print’ with a simple and sleek charm.

Under Armour Launches ‘UA Sports Mask’ Optimized for Exercise in Korea

Under Armour launches 'UA Sports Mask' optimized for exercise in Korea

Global sports brand Under Armour is launching the ‘UA Sports Mask,’ optimized for running and various training activities, in Korea.

The UA Sports Mask quickly absorbs sweat during exercise and helps comfortable breathing through optimized airflow while wearing. Also, the mask’s nose-fitting fabric can be freely adjusted for a comfortable fit and stable wear. It is washable, allowing reuse after washing and drying, making it more eco-friendly and durable than disposable or nonwoven masks. Sizes are available in SM/MD, MD/LG, LG/XL, and XL/2XL, totaling four options.

The Meeting of Lacoste and Global Select Shop Concepts

The Meeting of Lacoste and the Global Select Shop Concepts

French premium casual brand Lacoste is collaborating with street culture select shop Concepts to present a special collaboration collection.

This collaboration originated in Boston as the first store combining street, skate, and fashion worlds and is recognized as a global cult shop.

Lacoste reinterprets the Storm 96 with Concepts to release the Storm 96 x Concepts shoes. Meeting with sneaker experts Concepts, the shoes were reborn with contemporary details added to the existing heritage design and will be released as a limited edition of 650 pairs worldwide. Alongside, the apparel collection includes a wide selection of hoodies, t-shirts, windbreakers, and swimwear.