Support for Export Linked with Domestic and International Platforms such as US Amazon

Ministry of SMEs and Startups, Global Online Product Sales Policy

Source=Ministry of SMEs and Startups

[Asia Economy Reporter Kim Daeseop] The Ministry of SMEs and Startups announced on the 13th that it held a signing ceremony to promote the 'Linkage Project between Domestic and Overseas Platforms.'

The event took place at the 11th Street event hall in Seoul Square, Jung-gu, Seoul. A total of 11 companies and organizations participated, including 11st Street, Gmarket, US Amazon Global Selling and eBay, Japan Qoo10 Japan, Taiwan LINE, and Korea Trade Information & Communication.

The linkage project between domestic and overseas platforms is part of the Ministry's non-face-to-face (untact) online export support policy, which has been promoted in preparation for the post-COVID-19 era. It is a new project carried out using supplementary budgets.

Through this agreement, popular products and promising export items from domestic online malls can be registered and linked for sale on multiple global online malls without the need for individual store openings, translations, or marketing on each global platform.

In addition to the joint marketing effect leveraging the brand competitiveness of large online malls, export companies will also receive support for export certification issuance through Trade Information & Communication.

The Ministry of SMEs and Startups and the Small and Medium Business Corporation will be responsible for building a pool of popular and promising domestic products and planning marketing for this project. Domestic online malls will handle translation of detailed descriptions and product aggregation of popular and promising domestic products. Global sellers will support marketing promotions to increase local sales.

The Ministry and the Small and Medium Business Corporation plan to carry out the linkage project between domestic and overseas platforms targeting 1,000 companies this year. Depending on the project’s performance, the number of participating companies and platforms will be gradually expanded.

Kim Hak-do, President of the Small and Medium Business Corporation, said, “Now is the time to actively target the rapidly growing e-commerce market as the industrial structure is rapidly changing to untact and online,” adding, “We will continue to expand export support through untact and online channels in the future.”