Pernod Ricard Korea Launches Coffee Liqueur 'Kahlua Mint Mocha'

[Asia Economy Reporter Lee Seon-ae] Coffee liqueur ‘Kahlua’ announced on the 11th that it will introduce a new flavor called ‘Kahlua Mint Mocha.’

With the recent spread of the ‘home-bar’ and ‘home drinking’ trends, more consumers want to enjoy various cocktails and liqueurs at home. Pernod Ricard Korea explained that they launched ‘Kahlua Mint Mocha’ to satisfy the diverse tastes of consumers.

‘Kahlua Mint Mocha’ is a product where you can experience the deep and refreshing mint and the soft yet sweet taste of chocolate, characterized by the harmony of coffee and caramel. Depending on your preference, you can enjoy it as a cocktail such as ▲Peppermint Cocoa (ice + 30ml Kahlua Mint Mocha + 90ml chocolate milk + whipped cream) or ▲Mint Mocha Milk (ice + 30ml Kahlua Mint Mocha + 90ml milk).

In particular, this new product will be released with a limited label designed with coffee beans exclusively for Koreans who love coffee. It will be launched in the same 700ml volume as existing Kahlua products and will be available at major supermarkets nationwide.

Pernod Ricard Korea stated that they will carry out various marketing activities such as tasting events and new package launches to commemorate the release of the new product.

Kim Seo-hee, deputy general manager in charge of the Kahlua brand at Pernod Ricard Korea, said, “We are pleased to launch ‘Kahlua Mint Mocha,’ which received the highest preference in consumer pre-surveys, in the Korean market,” adding, “As the domestic coffee market continues to grow, the demand for coffee liqueur is steadily increasing. We will lead the liqueur market with various flavors that meet consumers’ needs in the future.”