Malibu's 'The Coconut Challenge' Set to Spark a Dance Challenge Craze

- Malibu, DJ Dillon Francis, and over 30 Malibu ambassadors worldwide host #TheCoconutChallenge
- Participate by filming a cover dance video matching your style and posting it on SNS with the hashtag

Malibu, the coconut rum liqueur that represents summer, is launching the ‘#TheCoconutChallenge’ together with platinum-selling DJ and producer Dillon Francis and over 30 Malibu ambassadors from seven countries worldwide.

The remix choreography of ‘The Coconut Nut Song,’ created by renowned choreographer Matt Steffanina, will be performed by comedian Hannah Stocking, singer and radio host Fleur East, and Malibu Korea crew member Jess, kicking off #TheCoconutChallenge.

By participating in #TheCoconutChallenge, you have the chance to appear in Dillon Francis’s music video, which will be released at the end of September.

Joining #TheCoconutChallenge is simple. Record your unique choreography video to the beat of The Coconut Nut Song remix, then upload it to Instagram, Twitter, or Facebook with the hashtag ‘#TheCoconutChallenge.’

Johan Radojewski, Global Vice President of the Malibu brand, said, “We prepared this challenge to bring the joy of summer to people around the world through the partnership between Malibu’s global ambassadors and Dillon Francis,” adding, “We hope everyone feels the spirit and fun of summer through #TheCoconutChallenge.”

Meanwhile, Pernod Ricard Group sells various products such as Ballantine’s, Absolut Vodka, and Malibu through its Korean branch, Pernod Ricard Korea. Malibu is loved by many Korean consumers through its Caribbean coconut flavor ‘Malibu Original’ and refreshing lime flavor ‘Malibu Lime.’