LG Household & Health Care su:m37°, Art Collaboration 'Golden Moon Edition' Release

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced on the 6th that its natural fermentation beauty brand, su:m37°, has launched the ‘2020 Golden Moon Edition,’ which expresses the dream of beautifully radiant skin together with an artist’s work.

This edition consists of two su:m bestsellers and essential anti-aging essences that create skin glowing like bright moonlight: the Secret Essence and the Secreta Essence.

This art collaboration breaks the prejudice against ceramics and was born from a meeting with artist Baek Jin. Inspired by the artist’s work, which expresses unique patterns by layering numerous ceramic fragments repeatedly on canvas, the design was shaped into a ‘golden full moon’ that fulfills everyone’s wish for ‘beautiful skin,’ adding a special touch.

Rosyksumma Elixir Essence Secreta, a radiant essence completed by drawing inspiration from the fermentation prescriptions of the Roman imperial court, is a luxury anti-aging essential essence that condenses su:m’s fermentation science know-how. It delivers rich moisture and nutrition to the skin, improves skin damage within one hour, strengthens the skin barrier in one day, and shows improved skin transparency in two weeks.

The Secret Essence is su:m’s representative product and essential essence that completes skin that wakes up clear every day. It contains the fermented ingredient ‘Cyto-PermTM,’ which activates oxygen delivery to the skin, enhances skin antioxidant power, boosts defense, and strengthens the skin’s natural strength.