English luxury home appliance Dualit collaborates with Panel

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Kyusik Oh) announced on the 5th that Dualit, a British small home appliance brand operated domestically, will collaborate on joint exhibitions and promotions with Parnell, an imported luxury furniture select shop brand.

Dualit will start exhibiting and selling three products?the Classic 4-slice Toaster, 2-slice Toaster, and Wireless Electric Kettle?at Parnell’s online shopping mall, Seoul headquarters showroom, and Villard Parnell Bakery and showroom located in Yongin. They plan to introduce the value of premium small home appliances that enhance the elegance of spaces to consumers.

Dualit is a British heritage home appliance brand founded in 1945 in the UK by founder Max Gottbattin. It has been loved by the royal family and British people for over 70 years, embodying exceptional quality and unique artistry. The flagship Classic Toaster has been handmade for three generations by the Gottbattin family at the UK headquarters’ directly operated factory, with a sticker bearing the assembler’s name attached to the product, upholding the brand’s craftsmanship philosophy of being “essential, truthful, and uncompromising.”

Parnell, established in 1979, is a domestic luxury furniture select shop brand that has built its position over 40 years by importing various furniture and accessories from around the world and presenting them to domestic consumers. It has successfully introduced imported luxury furniture brands such as the French furniture brand Montini and the Belgian outdoor furniture brand Trib? to the Korean market.

Meanwhile, to commemorate the collaboration with Parnell, Dualit is conducting a social network service (SNS) sharing event until the 31st. Under the conditions of hashtagging and following, participants can join the event by visiting the Parnell or Villard Parnell showroom where Dualit products are exhibited and uploading photos on their personal SNS, or by regramming exhibition photos posted on Dualit’s or Parnell’s official Instagram accounts.

Among the participants, one person will receive a ‘Kemet’ trolley worth 1.1 million KRW, two people will be awarded a set of Dualit Classic 2-slice Toaster and Wireless Electric Kettle worth 800,000 KRW, and many other participants will receive premium wooden cutting boards or tumblers as gifts.