Amorepacific and Mamonde Enter US Amazon Marketplace

[Asia Economy Reporter Yujin Cho] Amorepacific (Chairman and CEO Kyoungbae Suh) has officially launched two brands, Amorepacific and Mamonde, on Amazon, the world's largest e-commerce platform in the United States.

The premium beauty store newly opened on Amazon is curated directly by Amazon headquarters and is regarded as a more credible channel within Amazon.

The expansion of the U.S. online channel business is part of Amorepacific's strategy to strengthen local customers' brand experience. Over the past 20 years, Amorepacific has focused on expanding touchpoints with U.S. customers by leveraging global supply chains and big data. It has also built a trusted K-beauty portfolio by introducing innovative brands.

Amorepacific and Mamonde, which have entered Amazon this time, were selected with attention to U.S. customers who prefer premium skincare based on natural ingredients and have begun to recognize skincare as a form of ‘self-care.’

Amorepacific, which first stepped into New York, U.S., in 2003, is targeting the U.S. luxury skincare market where the millennial generation has emerged as the core consumer group, focusing on the ‘Vintage Single Extract Essence’ product made with Asian botanical ingredients such as green tea and bamboo.

Mamonde, which entered the U.S. market in 2018, captures the vitality of flowers, natural ingredients, in products such as ‘Petal Spa Oil to Foam Cleanser’ and ‘Red Energy Serum,’ drawing enthusiastic responses from local customers.