Spicy Flavor Enthusiast 'Yui' Becomes Model for Samyang Foods' 'Buldak Sauce'

[Asia Economy Reporter Choi Saeng-hye] Samyang Foods announced on the 3rd that it has selected actress ‘Yoo-i,’ a Buldak Sauce enthusiast, as the model for Buldak Sauce.

Yoo-i, a spicy food enthusiast, is known to regularly enjoy Buldak Sauce and has shown various ways of enjoying Buldak Sauce on variety shows. Samyang Foods explained that they chose Yoo-i as the model because they believed she could carry out sincere promotional activities as a Buldak Sauce enthusiast.

Yoo-i will serve as the official model for the four types of Buldak Sauce and will engage in various promotional activities mainly through online channels.

Samyang Foods’ Buldak Sauce was officially launched in December 2018, responding to consumer requests to release the liquid seasoning from Buldak Bokkeum Myun as a sauce. It currently consists of four types: Buldak Sauce, Carbo Buldak Sauce, Nuclear Buldak Sauce, and Buldak Mayo, with approximately 4 million units sold through the first half of this year since its launch.

Samyang Foods has recently been actively collaborating with food companies using Buldak Sauce. They have introduced new menu items incorporating Buldak Sauce with Mexicana’s Buldak Chicken, Papa John’s, Hansot Dosirak, and Isaac Toast, among others.