[Asia Economy Reporter Cha Min-young] Hyundai Home Shopping will hold a special broadcast featuring luxury brands on its planned program 'Youngstagram,' targeting customers in their 20s and 30s.
Hyundai Home Shopping announced that on the 23rd, from 11:50 PM for one hour, it will host a 'Midnight Luxury Brand Special Exhibition.' Popular products from various luxury brands such as Gucci, Prada, and Burberry will be offered at special prices.
About 20 luxury brand products will be presented at prices up to 40% lower than previous selling prices. Representative products include the 'Balenciaga Top Handle Bag Mini (1.14 million KRW),' 'Fendi Montrezzo FF Canvas Bucket Bag (1.67 million KRW),' and 'Prada Rivet Loafers (700,000 KRW).'
During the 'Youngstagram Luxury Edition' broadcast held by Hyundai Home Shopping last month, total order sales reached 1.3 billion KRW within one hour despite the broadcast being past midnight. Notably, the purchase ratio of the young generation in their 20s and 30s exceeded 40%, more than double the usual rate. Additionally, over 12,000 viewers tuned in to the one-hour live broadcast on Naver's live commerce platform 'Selective' on the 21st.
Furthermore, Hyundai Department Store Group's comprehensive online shopping mall Hyundai H Mall is running the 'Cool Summer Luxury Festival' until the 26th. The event features over 200 products from more than 20 brands including Gucci, Ferragamo, and Balenciaga, offering various benefits such as 10% daily discounts and card billing discounts.
In addition, Hyundai Home Shopping is strengthening luxury sales through its 'mobile commerce channel.' The Hyundai H Mall app hosts 'mobile live shopping' broadcasts related to luxury products conducted by home shopping hosts every Monday and Thursday at 8 PM.
A Hyundai Home Shopping official stated, "This will be an opportunity to purchase popular luxury brand products at reasonable prices," adding, "We also plan to continuously pursue various attempts to introduce differentiated brands and products targeting the younger generation by expanding online platforms and channel partnerships."
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