LG Household & Health Care VDL Launches Limited Edition Lumi Layer Primer

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘VDL Lumi Layer Primer Special Radiance Edition,’ a special set featuring the signature product of the color makeup brand VDL, the Lumi Layer Primer.

This edition includes the ‘Lumi Layer Primer,’ which adds volume and radiance of light to the skin to create a three-dimensional face line, and the ‘Color Correcting Primer Mint,’ which completes a smooth skin texture and a clear skin tone.

The Lumi Layer Primer uses violet lumi layer pigments to sculpt a three-dimensional facial contour while simultaneously providing a clear and transparent glow that results in healthy, radiant skin. It is characterized by its versatility, as it can be used at various stages before and after base makeup. In particular, mixing it 1:1 with foundation creates a subtle glow for a lively complexion.

The Color Correcting Primer Mint consists of color pigments that conceal redness and color correcting pigments that hide uneven texture and blemishes, achieving both a bright and smooth skin tone and texture. Additionally, it contains skin conditioning ingredients that help retain moisture within the skin, maintaining a hydrated and glossy complexion for a long time.

A VDL brand representative stated, “It is difficult to achieve perfect base makeup during the hot summer due to sweat and heat,” adding, “With the primers included in this edition, you can correct frequently reddened skin tones caused by the heat and experience the effect of brightening tired skin in hot weather.”