CJ O Shopping Launches 'Choice Market,' Sub-Market Partner of Choi Hwajung Show

Mobile Service Held on CJ Mall

[Asia Economy Reporter Cha Min-young] CJ ENM O Shopping Division's flagship program, ‘Choi Hwajeong Show,’ announced on the 13th that it will open a sub-market called ‘Choice Market.’

Choice Market is a service where products that could not be extensively introduced during the TV home shopping broadcast, which Choi Hwajeong hosts every Wednesday at 8:45 PM for two hours, are briefly showcased during the closing time of the Choi Hwajeong Show and sold through CJ Mall, a mobile service.

The Choi Hwajeong Show has been a popular program on CJ O Shopping since its launch in April 2016. Besides the main products sold during the broadcast, there have been continuous purchase inquiries for exhibition and demonstration products, as well as clothes and accessories worn by Choi Hwajeong during the show.

Choice Market is expected to function as a sub-market for the Choi Hwajeong Show. It offers various products that Choi Hwajeong has tried and recommends at discounted prices on CJ Mall. Due to limited broadcast time and insufficient stock, some highly recommended products that are difficult to sell during the main broadcast of the Choi Hwajeong Show will be sold through CJ Mall.

For example, the first product to be broadcast on Choice Market on the 15th is ‘John Cook Deli Meat.’ The main product sold on the Choi Hwajeong Show is the ‘Cuisinart Multi Oven,’ and during the broadcast, John Cook Deli Meat processed meat products are demonstrated being cooked in the oven. John Cook Deli Meat will be sold at a special price on CJ Mall’s Choice Market from the 15th to the 17th. The second product on the 22nd is themed ‘DeliZoom Spanish Organic ABC Juice.’ The main product of the main broadcast is ‘Yeokjeon Hoegwan Bulgogi,’ and the ABC juice, which may help with body management after meat consumption, will be sold on CJ Mall’s Choice Market from the 22nd to the 24th. The official Instagram will also hold events such as quizzes related to the new service and product purchase certifications.

A CJ ENM O Shopping Division official stated, “We opened a mobile market to recommend various products beyond the limited number of TV broadcast products to viewers who are waiting for products introduced on the Choi Hwajeong Show,” adding, “We plan to approach customers as a friendly shopping guide in the palm of their hands through the mobile service.”