Loewe to Preview Next Year's Men's Collection Online in Advance

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC), the official importer of the Spanish leather brand Loewe, will hold the 2021 Spring/Summer men's collection in a digital format for the first time.

This digital collection is held as a substitute for the traditional runway format amid the unprecedented COVID-19 pandemic. Notably, artist Zico, who is active as a composer and producer, is participating. Zico is the only Korean artist invited among the global VIPs and celebrities involved in content production.

Instead of a fashion show venue, the digital collection features an archive box called "SHOW IN BOX," which condenses the theme and content of the collection. The classic box with internal partitions and a canvas texture matches the style of other publications Loewe has presented. The partitions function to fix and separate the entire creative process content, from the initial inspiration of the collection to the show setting. This allows the entire creative process to be interpreted as a sensory experience.

Loewe's 2021 Spring/Summer SHOW IN BOX will be broadcast live for 24 hours from the 12th on Loewe's official Instagram and website, covering different themes each hour.

Among the event contents, the first content starting at 10 AM features moving portraits of people in the front row, at midnight there is a meeting with the master craftsman who completed Loewe's Balloon Bag, and at 4 AM, downloadable patterns are available to learn how to make it at home. Various other contents can also be explored.