"Emotion and Convenience at Once"... Small and Medium Enterprises' 'Valuable' New Products

Water Purifier·Diffuser·Frying Pan

From the left, Coway 'Mono' Nano Direct Water Purifier, Aromatrade 'Fioridiseta' Diffuser, Happycall 'Noir·Artizen' Frying Pan.

[Asia Economy Reporter Kim Daeseop] Small and medium-sized enterprises are continuously launching new products equipped with convenient functions for daily life that also stimulate consumers' emotions.

According to the industry on the 11th, Coway recently introduced the nano direct water purifier "Mono," which allows both self-management and on-site maintenance services while enhancing space efficiency. It was designed and manufactured with a width of 18cm to meet consumers' demand for a minimalistic water purifier.

This product features the ability for customers to manage the purifier's hygiene themselves on a daily basis, while receiving professional on-site maintenance service twice a year, allowing worry-free and safe use.

To make self-management convenient, the water outlet cork is designed to be easily detachable, enabling frequent cleaning. Additionally, service expert coordinators replace the filter and thoroughly clean the inside and outside of the product with sterilized water every six months.

Song Hyun-joo, head of Coway's Product Development Center, said, "We will continue to strive to enhance customer value by providing products and services that satisfy individual needs and aesthetic values through constant customer analysis."

Aroma Trade also launched the diffuser "Fioridiseta," expressing the atmosphere and emotions of Italy through floral scents, on the 9th. This product was designed inspired by the Basilica dome in Rome, Italy. The elegant curves and the dome-shaped transparent glass container cut into 12 facets express the European ambiance.

Fioridiseta consists of six fragrance types: "Chiffon," containing a rich bouquet scent including lily; "Freesia Garden," reminiscent of Sicily; "Italian Iris," with rose and ylang-ylang scents evoking a Mediterranean feel; "Pear Flower," with jasmine and fruity notes; "Cotton Flower," combining orchid and magnolia scents; and "Red Rose," containing violet and deep rose fragrance.

It is available for purchase at Yankee Candle nationwide stores and the official online mall. Aroma Trade is the official Korean importer of the global candle brand Yankee Candle.

Kim Jin-seung, director of Aroma Trade, said, "Fioridiseta blends floral scents naturally, offering a popular fragrance loved by people of all ages and genders."

Happycall introduced new frying pans, "Noir" and "Artizen." Released on the 6th, these products were designed considering customers' preference for classic designs. The "Noir" frying pan features a sturdy body design similar to cast iron pans with a rubberwood handle.

It applies Magmaroad technology, which irregularly textures the surface to express the feel of cast iron pans. The inside of the pan is coated with titanium plus, and the outside with graphene, providing excellent durability and heat conductivity, according to the company.

The "Artizen" frying pan was designed inspired by old leather products made by artisans. The frying pan and glass lid handles are made in a deep brown color, incorporating design elements such as leather grain and stitching.

Lee Kang-ah, head of Happycall's Kitchen Product Planning Division, said, "We will do our utmost to ensure that the Noir and Artizen pans capture customers' hearts and establish themselves in the market."