As couples who had postponed their weddings due to the impact of COVID-19 resume their wedding preparations, the wedding industry is regaining momentum. Major wedding fairs, which had been unable to set their dates, are also busy finalizing their schedules to welcome prospective newlyweds.
Wedding fairs, where complex wedding preparation information can be found all in one place, not only provide useful information related to weddings but also offer on-site consultations with experts, making them events that engaged couples must attend.
However, even among wedding fairs, the quality of services varies greatly depending on the scale of the fair, the organizer’s experience, and know-how. Therefore, it is essential for prospective couples to carefully verify which company is hosting the wedding fair and exercise caution. Visiting a wedding fair with high expectations but failing to obtain proper information, or receiving low-quality services during the process or incurring additional costs, can be disappointing.
A bigger issue is that some wedding fairs cause confusion among consumers. There have been repeated cases where organizers exploit the fame of large wedding fairs by holding fairs with similar names, thereby confusing consumers.
A representative example is the ‘COEX Wedding Fair,’ the first and largest wedding fair in Korea organized by ‘Wedex Wedding Co., Ltd.’ The COEX Wedding Fair has been recognized as a synonym for wedding fairs held at the COEX Exhibition Hall in Samseong-dong from the 1990s to the present.
Ordinary consumers naturally expect the venue of the ‘COEX Wedding Fair’ to be COEX itself. However, some companies rent a nearby hotel for just one day and boldly advertise it as the ‘COEX Wedding Fair,’ causing confusion among consumers.
This is not merely a matter of venue. When the organizer is confused, even if damages occur, compensation or response may not be smooth. Moreover, it causes direct and indirect damages such as increased advertising costs and relative customer loss to companies that have honestly held fairs for a long time. This is why it is important to carefully choose a wedding fair that has been verified by consumers through long experience.
Therefore, consumers should carefully check the organizer and the venue according to each schedule before participating in a wedding fair to prevent unexpected damages.
An industry insider advised, "Cases of falsely advertising as large wedding fairs and deceiving prospective couples are increasing. If you are considering attending a wedding fair before preparing for your wedding, please make sure to carefully check the organizer and venue and attend only events hosted by trustworthy organizers."
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