Timon "86% Eat Health Foods on Boknal"

Survey of Over 500 Consumers... Samgyetang Preference Highest at 73%

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 10th that, ahead of Chobok (the first of the three hottest days in summer), a survey on 'Boknal health food' was conducted with about 500 TMON customers, and 86% of respondents answered that they "prepare and eat health food on Boknal." Nearly half of the respondents, 40%, said that all three Boknal days?Chobok, Jungbok, and Malbok?are important, followed by Chobok (30%), Jungbok (10%), and Malbok (6%) in order of importance. Only 14% responded that it is not important.

Regarding how they eat health food, with the spread of the non-face-to-face trend due to the novel coronavirus infection (COVID-19), 51% responded that they would eat health food at home. Among them, 28% said they would order ingredients from e-commerce platforms like TMON, which was the highest, followed by ready meals (12%) and delivery (11%). A considerable 49% also said they would visit specialized restaurants.

The most preferred health food was Samgyetang (ginseng chicken soup) (73%). The main reasons (multiple responses allowed) were "affordable price, so no burden" (37%) and "seems helpful for health" (37%). "Because it is a favorite food" also accounted for 30%. In fact, the most purchased health food ingredient on e-commerce was raw chicken (32%). Opinions on Bosintang (dog meat soup) were divided, but positive responses such as "do not think badly of it" (43%) and "can eat it as one of the health foods if given the opportunity" (8%) totaled 51%, slightly higher. This was followed by "hope it is avoided" (35%), "would discourage" (12%), and "absolutely not" (3%).

Meanwhile, TMON operates a 'Fresh Free Return Store' so that consumers can easily purchase health foods and fresh products at home. This special store carefully selects only high-quality fresh products such as fruits, vegetables, meat, and seafood, and allows customers to return products without any cost if they are not satisfied with the quality. Lee Jin-won, CEO of TMON, said, "As more people prepare and eat health foods at home and mobile orders for fresh products continue to grow, we have introduced and operate the Fresh Free Return Store." He added, "Only excellent partner products that have received top-level evaluations in various customer reviews, including strong recommendations from responsible MDs, product quality, and delivery, can be listed, so the quality satisfaction is high."